Guaranteed Engagement

Guaranteed Engagement
Create unlimited personalized experiences for any type of partner, any job function, geography, or program classification.

Faster Time to Market

Unrivalled Self Service
No-code configurability enabling your team to create their own custom experiences, content, integrations and workflows.

scale

Enterprise Scale
Built for and used by global enterprises, Webinfinity provides an enterprise architecture that will grow with you as your needs evolve and your business expands.

engagement-optimization

Best of Breed Integration
Webinfinity doesn’t pretend we can do it all. Easily integrate your existing and future apps through a connector framework that makes Allbound’s integrations look like child’s play.

Webinfinity Comparison

Take a look at how we compare with Allbound

Benefit
Webinfinity
Allbound
Next-Gen, Mobile-First User Experience
Component Based Interface Across the Entire Application

Why It Is Important:

  • Communicates to partners that the vendor is innovative.
  • Enables partners to find what they need more quickly, on any device.
  • Easiest way to deliver critical personalized experiences for different partner types, job functions, tasks, and geographies.

Webinfinity:

Webinfinity is known for its next-gen component based interface that works for a mobile device, tablet or laptop. The dynamic interface is generated by the Webinfinity engine out of the box, requiring no custom development and is consistent across all elements of the user experience.

Any customization for different partner experiences and personalization is handled via configuration that can be done by non-technical users who are part of the channel team and, most importantly, know best what drives partner engagement for their company.

Allbound:

AllBound is known for their next gen card-based interfaces that work for a mobile device, tablet or laptop. The interface is well designed and provides a far fresher, modern feel than many of the custom built or legacy PRM vendor portals.

Beyond the slick appearance, the main issue with the Allbound UX is that it is essentially a Sales Enablement tool for partners, hard coded to support specific users and use cases at a page/template level. This makes things easy in the early stages but can prove very restrictive once you start to look at how to vary and modify experiences to meet specific partner program and user needs. The component-based design/complete flexibility of the Webinfinity UX negates this risk, offering unlimited flexibility however user needs evolve and scale over time.

Core PRM Tools for Partner Management
(Content Delivery, Deal Registration, Lead Distribution, Opportunity Management)

Why It Is Important:

  • According to Aberdeen Group, “businesses using PRM experience 48% greater annual revenue growth”. These tools streamline key functionality partners need to successfully sell and market vendors’ products and solutions.
  • Performing the key functions of channel engagement effectively is absolutely critical in driving partner engagement and revenue (yet often done poorly in most vendor portals).

Webinfinity:

Webinfinity’s approach to PRM features is to ensure the basic processes are catered for incredibly well through configuration, not code and custom development. This provides significant flexibility to modify features for precise needs and to easily extend to other use cases as needed.

In-app workflow is pre-configured for deal registration, lead distribution and management, onboarding, including intelligent content delivery aligned with partner opportunities (no matter where the content is stored throughout the enterprise). The configuration within the platform enables clients to easily modify fields, data objects, workflows and form login without any technical expertise.

Allbound:

The Allbound platform is comprised of a number of different PRM components - training and onboarding, content management, marketing program tracking with MDF funds management, and deal registration. The goal of the company has been to provide a complete tool-set for all key ‘PRM’ processes but there are gaps in many areas and a lack of depth vs. some of the larger PRM players/specialist vendors.

Enables Infinite Unique User Experiences
(Partner and Internal) Without Development

Why It Is Important:

  • For engagement to flourish, experiences must be entirely relevant to each and every member of the channel ecosystem.
  • Partner ecosystems are complex with the variations in partner types, user job functions, geographies/languages and more. This complexity only grows as your partner program grows.
  • Experience management is governed by the rules and tags used to automatically deliver personalized experiences across the partner ecosystem. Automation is a must with this ecosystem complexity.

Webinfinity:

Webinfinity’s Engagement Automation Engine enables an almost infinite number of personalized experiences, with a significant number of ways to curate assets to make it easier for partners, partner managers and program executives to get what they need.

This increases effectiveness in selling, managing partner performance and tracking program success. Personalization can be driven by partner type, user job function, user task, partner account, specific objective, and many other criteria. Personalization also can be configured at the individual asset level.

Curation can be done automatically by the system for content such as guided selling playbooks (a big time-saver for administrators, geo leads, partners and partner managers), or manually for time-driven groupings such as launches, key customer use case scenarios, etc.

With Webinfinity, new areas of personalization can be added simply through configuration, no custom development required.

Allbound:

AllBound provides customized groupings for organizing content and the ability to create sales playbooks and prospect pages to effectively partner drive sales enablement.

This enables personalization of content within specific experiences, but essentially all users essentially see the same portal, with the same structure.

This is a good starting point for effective user engagement, but what happens when the structure of the partner program changes, moving away from partner tiers to different business capabilities (such as is happening with cloud partners)? Unfortunately, it’s not possible to work outside the format of the app, it’s all pre-organized and pre-coded, meaning you need to fit into the rigid structure of the templates provided.

Complete In-App Automated Experience Management

Why It Is Important:

  • With programs, content and communications evolving in real time it’s critical the channel team can “move at the speed of the business”.
  • Without complete self-service there is too much reliance on IT or vendors resources leading to delivery delays and increased costs.
  • Highly engaging portals need contributions from the entire channel community, not just portal administrators and developers.

Webinfinity:

Webinfinity puts all elements of experience management in the hands of the client. Every single element of every experience (from navigation to content publishing to complex lead management) is managed in-app, via simple user interfaces that a non-technical user can control without any IT or vendor support.

Webinfinity’s no-coding solution is designed to continuously configure and curate experiences to improve engagement - whether it’s a launch for a specific set of partners, or for a specific promotion or incentive, or targeted content for a specific group of users. You can even create a specific sub portal for a new partner program for new types of partners. All the configuration can be done by the team working closest to the partners. Without the cost of custom coding, the engagement ROI is significantly increased.

Additionally, the system provides a highly flexible and scalable rules management framework enabling delegation of experience management to any member of the channel team. This ability to delegate authority to many individual contributors (for example, a technical expert in EMEA who can create just blogs that are sent only to a sub-set of partners in their region) results in much richer, ever changing engagement experiences. These experiences in turn drive increased partner engagement and productivity.

Allbound:

Authorized users are able to manage the publishing of content and objects into the structure of the Allbound app, but cannot build or manage experiences outside of that structure.

This provides easy maintenance for system administrators and authorized content contributors (e.g. marketing managers), but does not allow for creation and management of new, highly differentiated experiences on demand. Nor it is possible to delegate full experience management capabilities to team members as with Webinfinity.

Flexible ‘Best of Breed’ App Integration

Why It Is Important:

  • Provides flexibility in partner management capabilities as partner program needs evolve.
  • Provides partners seamless access to additional capabilities such as campaign management, business planning, incentive payments, and more.
  • Enables a unified partner “workspace” for partners to access everything they need to do business with you.
  • Enables flexibility to integrate with the application innovation that is exploding in the partner management arena.

Webinfinity:

Webinfinity has an extensive connected application capability embedded in its Engagement Automation Engine, partnering with many of the leading software companies of best of breed applications that are fully integrated with its engine. These include applications for incentive automation, sales opportunity management, business planning, pipeline management and more.

It has integrated with a select few of the iPaaS platform developers, each of which have portfolios of application connectors making it faster to integrate applications preferred by its clients.

It has tight integration with Salesforce and MS Dynamics CRM systems and will also work with its clients to connect other CRM systems if required.

It has created a storage connector that connects and syncs content stored in many cloud storage systems so as to enable its clients to keep content in whichever system they choose.

All integrated applications are made to work within the Webinfinity unified interface to keep the user experience as frictionless as possible. In addition to application integrations, Webinfinity can embrace and embed any desired application within its same unified interface that can be experienced in-app or in a new window.

Allbound:

Allbound has recently recognised the value of creating a gateway to other systems and tools via its app and is now actively promoting this capability as a feature. There are relatively easy ways to create links to other tools inside of the Allbound app, but this is essentially a signpost to another location (not an integral component of the architecture/platform as with Webinfinity).

Allbound promotes the idea of an all in one app for PRM and ‘best of breed’ interoperability in parallel, making it somewhat unclear for the client as to where their capabilities end and another vendors’ capabilities may start.

Enterprise Scale/Multi Vendor Architecture Future Proofing

Why It Is Important:

  • Partner engagement scalability is critical in the early stages of a partner program where success is equated to the recruitment of additional partners. It is also essential for mature programs where new types of users and user job functions need to be served.
  • Experience flexibility is important as different types of partners, user job functions and tasks require additional content assets.
  • Flexibility to infinitely scale to future proof your investment as your partner program evolves is a must-have, particularly as new cloud procurement models are changing how vendors need to work with their partners.

Webinfinity:

Webinfinity has proven case studies demonstrating its ability to scale to reliably serve personalized experiences to tens of thousands of users. It also has demonstrated how it can start small and enable clients to grow as their partner programs and content portfolios grow.

Webinfinity’s customer-centered feature prioritization, development and release cycles bring significant new features and functionality enhancements to its customers at least three times per year at no extra charge. This strengthens its customers’ ability to continuously improve their ability to serve their partners more effectively.

Allbound:

Allbound is predominately used by smaller organizations, largely due to its simple set-up and fixed pricing model. Very few major mature channel programs/major enterprises have adopted the platform due to inflexibility of the app beyond its core use cases.

If needs outgrow capabilities, it can be extremely disruptive to a channel program to migrate to another vendor/solution at a later date. When considering Allbound, future scale and longer term requirements need to be a key factor in the decision making process.

Outcome (Consumption Based) Pricing
Everything included in license - No Costs for Extra Modules

Why It Is Important:

  • Costs must be measured in terms of engagement otherwise what’s the point? Features and functions don’t mean anything without utilization.
  • PRM has traditionally sold based on the number of number of administrators or modules being used – neither are key ROI metrics.

Webinfinity:

Webinfinity provides a pricing model based on Monthly Active Users (MAU’s). This means a client only pays for users who are actively engaging with the portal on a month to month basis. If there is no usage, costs will be minimal. All features are available to all clients regardless of the fees they are paying.

This enables young companies with embryonic or scaling partner programs to cost-effectively access the full features of the Webinfinity engagement automation engine. Once engagement is increased (leading directly to revenue and productivity gains) costs will follow, but with true ROI.

For larger enterprises, it provides a true economy of scale with costs based only on the sub-set of users who are active on a frequent basis.

Allbound:

Allbound has fixed costs for the app regardless of the number of partners/users or activity. While this can be extremely compelling to budget conscious channel organizations it also signals a clear position in relation to their go to market strategy/value proposition.

The pricing position is the equivalent of Salesforce charging the same for a two person CRM install vs a 20,000 person enterprise deployment.

There is no pricing incentive/ROI for Allbound to drive engagement for its clients, but an absolute need to add more and more clients who are implemented as quickly as possible.

Measuring Engagement Intelligence (ROI)

Why It Is Important:

  • Metrics must track the level of partner and content engagement.
  • Portal analytics must be able to easily share and integrate with other leadership and partner management metrics and be correlated with the solution pricing.
  • Cost for customization needed to drive engagement only decreases the return on engagement.

Webinfinity:

Webinfinity captures metrics for almost every engagement within its engine and displays it through in-app analytics. This includes engagement by partner organization, user job function, content type engagement, portal engagement behaviour - i.e. search, sharing, subscribing and recommending.

Webinfinity has partnered with Snowflake to embed their data sharing technology into Webinfinity’s engagement analytics - making it easier for its clients to combine their partner management and revenue data for even more specific engagement-driven ROI calculations on-the-fly.

Allbound:

Allbound has a good range of in-app analytics including excellent dashboard for Channel Managers and content managers. But much like all the other elements of the platform, these are hard coded to report back on the modules and features in the app – it is not possible to flexibly design and create dashboards and intelligence reports outside of this structure.

There is also no clear method for blending in-app data with data held outside of the Allbound platform, making reporting on overall channel performance and intelligence challenging.

Use Cases

Diverse use cases, consistent user engagement, experience the flexibility of the Webinfinity engine through real-world applications

Extreme Networks

Partner Enablement Hub

Because Extreme Networks is partner-driven, it works diligently to make it ever easier for its partners to sell across its broad product and solution portfolio. Partner success is the primary focus.


Challenge

  • Needed a portal to be responsive to partners at the speed of the business
  • Needed to deliver unique and relevant experiences to partners at different levels
  • Needed to ensure that partners receive the content that is most relevant to them and what they are trying to do
  • Needed to make it easy for partners to find what what they need to effectively cross-sell the Extreme portfolio

Solution

  • Launch of a portal that is bi-directionally integrated with the company’s Salesforce CRM as well as with the company SAML SSO
  • Partner Account Managers are able to track their performance through dashboards on the portal and to prepare QBRs with their managers
  • Unique partner program managers can easily curate relevant assets associated with their programs for sales reps and partners

Results

  • Strong evidence that partners are finding what they need
  • Future evolution of the portal will include integrated partner business planning, automated onboarding, current and new feature enhancements

NetApp

Field Portal

A business-critical sales enablement portal for the NetApp employee field as well as channel partner sales teams. In place since 2008, the portal continuously supports over 10,000 active users per month and manages over 20,000 digital assets.


Challenge

Needed to create a unified portal for employee and partner field sales and technical teams to access everything they need to successfully sell and close opportunities.

Solution

  • 20,000+ assets; individual views specific to task, role, job function or region
  • 14 languages - search, page labels and associated asset translations
  • Master data system and SSO integration for personalization enablement
  • Portfolio of hubs for different partner types and user job roles
  • Regional views curated by regional teams
  • Embeds different sites, applications and systems; adds user intelligence
  • Interface CRM system for deal-specific recommended content
  • Real-time analytics to drive partner relationships
  • Managed by 3-4 people worldwide

Results

  • Scales continuously to over 16,000 unique users per month
  • 82,000+ content interactions
  • 10,000+ user sessions per month

Epicor

Partner Hub

Competing in the enterprise software space requires having an advantage with key solution and reseller partners of varying types and capabilities. Epicor’s partner hub provides a unification framework for enabling and managing disparate partner programs, systems and individual partner needs.


Challenge

  • Needed to bring together multiple disparate systems through one unified authenticated login.
  • Aggregate marketing campaigns and resources into one unified center but with the capability to deliver relevant resources for different partner marketing needs.
  • Broaden partner access for Salesforce lead sharing capability without adding seat licenses.

Solution

  • Re-creation of a personalized Marketing Center through integration with Averetek campaign management application
  • Enablement of the distribution and management of leads through the hub integrated with Salesforce Partner Network
  • Enablement of bulk sales opportunity updates for partners through an integration with AppBuddy grid software
  • Complete scalable flexibility to add future partner business management and engagement features such as business planning, MDF and LMS integration.

Results

  • Multi-person access across individual partner organizations to Salesforce and key selling assets
  • Partners can now easily find the assets they need for their campaigns, helping them to initiate leads and opportunities

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