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The 2112 Group is a business strategy, and research firm focused on improving the performance of technology companies’ direct and indirect channels through a portfolio of market-leading products and services.
The 2112 Databank is an essential component of the 2112 Brainstorm service. Engagement with the portal has been consistent with subscriptions to the Brainstorm service.
Alteryx is a $165 million data analytics technology company. Having made great strides with their direct sales team it was of key importance to successfully support a channel program, significantly accelerating scale through the adoption of a partner-first go-to-market approach.
Following a highly collaborative implementation phase, the new Alteryx Partner Hub is currently in soft launch and will be fully rolled out to partners in the later part of the year.
Alula, a manufacturer of home security products, relies on its dealer network to be successful. The company is grounded on the belief that the best security solutions are put together by its professional security dealers who pull together complete security systems to meet their customers’ needs.
ATEA is the market leader in IT infrastructure for businesses and public-sector organizations in Europe’s Nordic and Baltic regions. Its partners are some of the largest hardware and software vendors in the world with which it works to deliver infrastructure solutions to its customers.
Because ATEA works with a broad spectrum of hardware and software vendors, each with their own MDF, rebate and incentive payment programs, it is challenging to track monies owed to ATEA across this complex ecosystem.
A significantly simplified and collaborative process which makes it easier for vendors to do business with ATEA and vice versa.
A rapidly growing company selling through an expanding partner ecosystem, having connected engagement, coordinated deal management and efficient communications is Job 1.
CA Technologies, now part of Broadcom, has an extensive portfolio of IT infrastructure management software products. With its growing ecosystem of partners CA was interested in maximizing each and every partner relationship with the company.
With a new partner program launch, DSM needed a portal to host content on their 'm-cloud for business' solution. Content spanned the needs of partner types including technology and alliance partners. From the Webinfinity portal engine, partners could jump to their CRM for co-branded material or register deals.
EdgeVerve (a subsidiary of Infosys) were looking for a recently built UX with integration to MS Dynamics to help build out their new channel program.
Initial launch to partners is planned later in 2019.
Focused on filling the engagement gap for their technically-centric IT solution providers, the hub trains and guides each partner on a 1:1 basis with the right resources at the right time.
Needed to serve real business enablement needs for partners who are traditionally technically-oriented with an automated system, delivering relevant resources to raise them to a consultative relationship level with their customers.
Competing in the enterprise software space requires having an advantage with key solution and reseller partners of varying types and capabilities. Epicor’s partner hub provides a unification framework for enabling and managing disparate partner programs, systems and individual partner needs.
Because Extreme Networks is partner-driven, it works diligently to make it ever easier for its partners to sell across its broad product and solution portfolio. Partner success is the primary focus.
Partners are central to F5’s growth strategy. Its Unity+ partner program is designed to drive increased partner profitability, rewarding partners for investing in new strategic focus areas and for leveraging F5’s investment in field sales alignment, new partner tools, and flexible training and enablement opportunities.
F5 Partner Central has just launched with the team activating 14,000+ partner users. The expectation is that parter engagement will ramp quickly and that F5 will be expanding into other key partner experience capabilities through the portal.
As a high growth company with a technically complex product, Hedvig was challenged with finding a solution to manage a complex partner ecosystem with a variety of partner types, sizes and needs.
Infosys’ dynamic portfolio of 200+ alliance and ecosystem partners includes enterprise companies with differing capabilities, capacities and relationship characteristics. Key partners include Google, Amazon, Salesforce, Cisco, Microsoft and Hewlett Packard.
The Infosys Alliances and Partner Ecosystem Portal is launching in September 2020. After the internal roll-out, Infosys plans to extend portal access to key contacts at its alliance partners. This will create a further unified experience for all communications and collaboration between Infosys and its alliance partners.
The fast paced and competitive security industry requires a portal that is easy for the administrators to manage and for partners to use. A growing global partner network required a portal that would integrate to Salesforce CRM to manage deals and give partners visibility to opportunities. Additionally, Kenna Security required a system that was flexible to support content needs across geographies.
Needed to support a nascent partner program that was being defined, growing and changing rapidly
nCipher provides cryptographic solutions to secure emerging technologies – cloud, IoT, blockchain, digital payments – and help meet new compliance mandates. Its partner program is focused on turning its channel partners into trusted security advisors.
A business-critical sales enablement portal for the NetApp employee field as well as channel partner sales teams. In place since 2008, the portal continuously supports over 10,000 active users per month and manages over 20,000 digital assets.
Needed to create a unified portal for employee and partner field sales and technical teams to access everything they need to successfully sell and close opportunities.
NGINX, Inc., now part of F5, is the company behind the popular open source project. It offers a suite of technologies for developing and delivering modern applications. Together with F5, the combined solution bridges the gap between NetOps and DevOps, with multi‑cloud application services that span from code to customer.
OIT LLC is a powerhouse service-first organization providing Unified Communications services to businesses across a variety of industries. The company is strongly partner focused, investing heavily in channel and white label programs to ensure their partners’ success in delivering Unified Communications strategies and solutions to their clients.
The OIT partner portal is expected to be launched in March/April 2020.
Working with many agency partners there is a need to deliver enablement, training and agency-specific content in an easy to find and modern experience keeping with their brand. In addition, Ometria needs a scalable method to consume referrals from partners into their CRM.
Initial roll out to a small number of agencies with plans to grow the user base in the next 12 months
Working with many different dealers in many different countries, the ability to deliver a highly relevant and frictionless dealer portal experience is of key importance to Polaris.
Managing partners across geographies, Price f(x) needed a portal that would provide seamless integration with Salesforce CRM and deliver content to partners that aligns with their customer-first culture.
As an acquisition company that delivers intelligent, secure, embedded real-time communications, Ribbon was looking for a way to consolidate their partner experiences through a single system unified partner portal experience, with real-time connectivity to Salesforce CRM.
The new Ribbon Partner Experience is in the early stages of implementation and will be launched later in 2019.
A complete enablement hub for an ever-scaling group of partners, giving them everything they need to sell and migrate to Snowflake data warehouse solutions.
Needed to make partner enablement, engagement and onboarding as automated and effective as possible, so Snowflake could focus its limited cycles on running the business and growing revenue.
Tanium is a leader in unified endpoint security and operations, offering a proven platform for endpoint visibility and control. Customers include many of the world’s largest organizations, including half of the Fortune 100, top retailers and financial institutions, and four branches of the US Armed Forces.
The Tanium Partner Advantage portal formally launched in late May with significant partner engagement at launch. Webinfinity and the Tanium team expect this engagement surge to continue as the portal evolves to deliver an ever higher-value partner experience.
The Thales Data Security Partner Program includes comprehensive onboarding, enablement and education designed to transform its channel partners into trusted security advisors for to their customers. Its tiered structure is designed to motivate partners towards ever greater success levels.
The portal was recently launched, however there is significant content engagement, deal registrations and conversions.
Titus is a leader in providing solutions that enable businesses to accelerate their adoption of data protection. The company’s products enable organizations to discover, classify, protect, analyze and share information. They were looking for a way to engage with their partners through a single system, directly connected to Salesforce CRM.
The Titus portal has recently launched, however the company is expecting to be able to significantly improve its support of its partners.
As a portal that serves a variety of partner types, commitments and capabilities, the importance of being able to automatically deliver the most relevant resources on demand using a self-service approach is critical.
Needed to have the ability to automatically deliver a very personalized experience for a variety of different types of partners in the context of a changing business model for the company.
As the global administrator of the .com, .net and .tv domains, a portal that enables effective cooperative registrar marketing is of critical importance to Verisign.
WALLIX is a cybersecurity company dedicated to defending cyber threats, who partner with a trained and certified network of resellers and distributors that help guarantee effective deployment and user adoption. It is critical that WALLIX can work with and serve these partners in an effective way.
The new Wallix partner experience is in the final stages of post-production and will be launched very soon.
With a new partner program designed to serve partners with varying SecDevOps capabilities, WhiteHat’s portal is poised to deliver completely relevant experiences designed to grow their businesses.
Needed to deliver a personalized experience that made sense to partners with vastly different capabilities and that would help them grow their business. And delivering this experience so that WhiteHat rose to the top of the partners’ vendor line cards.