Partner Engagement

Deliver engaging experiences for your partners to drive their success and yours.

Whatever the shape or size of your partner community, Webinfinity presents your partners and partner managers with a single pane of glass experience streamlining access to all key systems, content and tools, in an interface they’ll love to use.

  • Communications - deliver highly targeted communications and calls to action based on the personal profile of each partner user
  • Sales - drive increased deal flow through simplified partner lead, opportunity and incentives management
  • Marketing - provide partners with enablement, tools and content they need to drive increased demand for your products
  • Support - provide sales engineering and technical teams with everything they need to service your customers effectively

Use Cases

Extreme Networks

Partner Enablement Hub

Because Extreme Networks is partner-driven, it works diligently to make it ever easier for its partners to sell across its broad product and solution portfolio. Partner success is the primary focus.


Challenge

  • Needed a portal to be responsive to partners at the speed of the business
  • Needed to deliver unique and relevant experiences to partners at different levels
  • Needed to ensure that partners receive the content that is most relevant to them and what they are trying to do
  • Needed to make it easy for partners to find what what they need to effectively cross-sell the Extreme portfolio

Solution

  • Launch of a portal that is bi-directionally integrated with the company’s Salesforce CRM as well as with the company SAML SSO
  • Partner Account Managers are able to track their performance through dashboards on the portal and to prepare QBRs with their managers
  • Unique partner program managers can easily curate relevant assets associated with their programs for sales reps and partners

Extreme Networks Screenshot

Results

  • Strong evidence that partners are finding what they need
  • Future evolution of the portal will include integrated partner business planning, automated onboarding, current and new feature enhancements
  • Extending publishing responsibilities to SMEs and field personnel to expand content creation and reach

F5

F5 Partner Central

Partners are central to F5’s growth strategy. Its Unity+ partner program is designed to drive increased partner profitability, rewarding partners for investing in new strategic focus areas and for leveraging F5’s investment in field sales alignment, new partner tools, and flexible training and enablement opportunities.


Challenge

  • Increase engagement with partners aligned with F5 business goals
  • Delivery of personalized experiences for different types of partners and their needs to drive revenue growth for partners and F5

Solution

  • Home portal hub with everything a partner user needs for their primary activities
  • Automated feed to keep partners up to date on what’s happening at F5
  • Deal registration dashboard integrated with F5 Salesforce CRM
  • Alliance partner information enabling partners to access key alliance information
  • Sales, technical and marketing resources tagged and organized to make it easy to access for different job functions

F5 Screenshot

Results

F5 Partner Central has just launched with the team activating 14,000+ partner users. The expectation is that parter engagement will ramp quickly and that F5 will be expanding into other key partner experience capabilities through the portal.

NetApp

Field Portal

A business-critical sales enablement portal for the NetApp employee field as well as channel partner sales teams. In place since 2016, the portal continuously supports over 10,000 active users per month and manages over 20,000 digital assets.


Challenge

Needed to create a unified portal for employee and partner field sales and technical teams to access everything they need to successfully sell and close opportunities.

Solution

  • 20,000+ assets; individual views specific to task, role, job function or region
  • 14 languages - search, page labels and associated asset translations
  • Master data system and SSO integration for personalization enablement
  • Portfolio of hubs for different partner types and user job roles
  • Regional views curated by regional teams
  • Embeds different sites, applications and systems; adds user intelligence
  • Interface CRM system for deal-specific recommended content
  • Real-time analytics to drive partner relationships
  • Managed by 3-4 people worldwide

NetApp Screenshot

Results

  • Scales continuously to over 16,000 unique users per month
  • 82,000+ content interactions
  • 10,000+ user sessions per month

Tanium

Partner Advantage Portal

Tanium is a leader in unified endpoint security and operations, offering a proven platform for endpoint visibility and control. Customers include many of the world’s largest organizations, including half of the Fortune 100, top retailers and financial institutions, and four branches of the US Armed Forces.


Challenge

  • Give partners a compelling and valuable portal experience, grounded on flexibility and predictability – key attributes of the new Tanium partner program.
  • Make it easy for partners to engage in key actions through the portal including registering opportunities, accessing co-brandable assets, and collaborating with their partner managers.
  • Provide easy access to all the key resources needed for partners to be successful in selling Tanium solutions

Solution

  • Home hub page includes: program information for existing partners and prospective partners, partner manager updates for their partners, and an offline collaboration area for business planning and tracking.
  • Opportunity registration integrated with Tanium Salesforce CRM
  • Personalized hubs for sales, marketing and technical personas available for bookmarking for easy access. Available resources spread across a spectrum of industry briefs, demand generation campaigns, sales tools and a dynamic list of Tanium integrations.
  • Access to Tanium Partner University via the Learning Hub on the portal

Tanium Screenshot

Results

  • The Tanium Partner Advantage portal formerly launched in late May 2020 with significant partner engagement
  • Curated pages such as events and technical hubs allow for easy navigation and content access

Epicor

Partner Hub

Competing in the enterprise software space requires having an advantage with key solution and reseller partners of varying types and capabilities. Epicor’s partner hub provides a unification framework for enabling and managing disparate partner programs, systems and individual partner needs.


Challenge

  • Needed to bring together multiple disparate systems through one unified authenticated login.
  • Aggregate marketing campaigns and resources into one unified center but with the capability to deliver relevant resources for different partner marketing needs.
  • Broaden partner access for Salesforce lead sharing capability without adding seat licenses.

Solution

  • Re-creation of a personalized Marketing Center through integration with Averetek campaign management application
  • Enablement of the distribution and management of leads through the hub integrated with Salesforce Partner Network
  • Complete scalable flexibility to add future partner business management and engagement features such as business planning, MDF and LMS integration.

Epicor Screenshot

Results

  • Multi-person access across individual partner organizations to Salesforce and key selling assets
  • Partners can now easily find the assets they need for their campaigns, helping them to initiate leads and opportunities
  • Multiple partner types and experiences curated for the individual user

Alteryx

Partner Hub

Alteryx is a $165 million data analytics technology company. Having made great strides with their direct sales team it was of key importance to successfully support a channel program, significantly accelerating scale through the adoption of a partner-first go-to-market approach.


Challenge

  • Get enrolled partners to engage more by providing compelling self-serve enablement and support through a new unified portal
  • Meet growth targets by enabling and helping partners to understand and become capable of selling Alteryx with their offerings
  • Significantly reduce the human resource that is currently required to support partners, as this is restricting Alteryx’s ability to expand the program

Solution

  • Launch of an amazing, frictionless, intuitive experience so that partners want to do business with Alteryx
  • Enablement of successful partner performance with easy access to sales, marketing, support and delivery tools
  • Bi-directional integration with Salesforce CRM instance, enabling the delivery of key features such as partner and user relationship management, deal registration and partner lead distribution
  • Provision of a single view that is flexible to accommodate more capabilities/integration over time

Alteryx Screenshot

Results

Following a highly collaborative implementation and successful prioritization of phase two initiatives, Alteryx has seen growth in both partner adoption and engagement.

EdgeVerve

Engagement Hub

EdgeVerve (a subsidiary of Infosys) were looking for a recently built UX with integration to MS Dynamics to help build out their new channel program.


Challenge

  • To provide a frictionless experience to partners that utilized the latest technology for a great user experience
  • Ability to find a solution that could scale as the channel program and business grew
  • Seamless integration to third-party applications for partner ease of use

Solution

  • Launch of a portal that maximizes the experience for partners
  • Enablement of successful partner performance with easy access to sales, marketing, support, and delivery tools
  • Bi-directional integration with MS Dynamics instance, enabling the delivery of partner and user relationship management, deal registration and pipe management
  • Provision of a flexible system to accommodate more capabilities/integration over time

EdgeVerve Screenshot

Results

Initial launch to partners is planned later in 2019.

Entrust

Partner Enablement Hub

Entrust formerly known as nCipher provides cryptographic solutions to secure emerging technologies – cloud, IoT, blockchain, digital payments – and help meet new compliance mandates. Its partner program is focused on turning its channel partners into trusted security advisors.


Challenge

  • Provide partners one-stop access to the resources and systems they need to sell and retain customers, through a unified interface
  • Enable deal registration, lead and opportunity management through the portal through integration with Salesforce CRM system

Solution

  • Launched the Entrust nFinity partner portal with sales, marketing and technical information curated in easily accessible dynamic feeds which will bring the content to partner users according to their preferences.
  • Integrated bi-directionally with Salesforce CRM for deal registration, lead and opportunity management through the portal
  • Includes access to training and communications through the portal interface

Entrust Screenshot

Results

  • Partner activity in the portal has steadily increased
  • Deal registrations significantly increasing month over month