Webinfinity News

Why Channel Partners Can Lead to B2B Software Success

[fa icon="calendar"] Dec 4, 2017 3:02:37 PM / by James Hodgkinson

James Hodgkinson

Webinfinity's chief evangelist James Hodgkinson explains how a digital first approach to partner management is the foundation of channel success with the Software Executive magazine.

The channel seems like an old-school term for what is such an exciting new-world opportunity. As we sit here today, about 70 percent of all revenue created by technology companies is generated by (or fulfilled through) a partner of some kind. That equates to around $3 trillion annually! But somehow the potential of scaling through partners is often overlooked or seen as the domain of “old-school” tech companies.

If high growth through partners is on your agenda, now is the time to consider embracing a digital first channel approach. Read the full article here: www.softwareexecutivemag.com

Topics: Partner Portals, Personalized Experience, Channel, Partner Ecosystem, Partner Communities

James Hodgkinson

Written by James Hodgkinson

I am a Founder & Chief Executive Officer with Webinfinity, which is redefining the partner experience by weaving together systems and content in a single digital fabric and replacing the traditional PRM.