Webinfinity News

Webinfinity Welcomes Pete Peterson onto the Team

[fa icon="calendar"] Jun 4, 2019 12:39:25 PM / by Elizabeth Chaney

Elizabeth Chaney

Webinfinity Recruits Pete Peterson as Senior Business Advisor to Accelerate Sales Growth and Market Expansion.

Webinfinity, leader in applying engagement automation for partner, employee and customer relationships, today announced that Pete Peterson will be joining the company in the role as Senior Business Advisor.

“Pete Peterson adds significant industry and executive leadership to the Webinfinity team,” stated James Hodgkinson, Webinfinity CEO. “His extensive experience in successfully envisioning and executing strategies for the market adoption of innovative technology solutions will accelerate Webinfinity’s market expansion and leadership.”

“The company’s focus on automating and personalizing partner, employee and customer engagement at scale is key to creating significant value for companies in the future. It is the new currency”

Mr. Peterson is an entrepreneurial executive with more than 30 years of experience leading sales, marketing and operations teams at the divisional and corporate level for several global Fortune 500 companies. His history of creating and developing start-up business units and driving them from inception to significant growth will be leveraged on the Webinfinity team.

Pete Peterson Joins WebinfinityMr. Peterson has extensive experience in the technology channel arena. He held senior executive positions at Xerox Corporation, Tessco Technologies Corporation, Brocade Corporation and Tech Data Corporation. He has also received numerous business and channel awards, as well as being the advisor for a broad spectrum of organizations.

“I am excited about the Webinfinity market opportunity,” added Pete Peterson. “The company’s focus on automating and personalizing partner, employee and customer engagement at scale is key to creating significant value for companies in the future. It is the new currency.”

Webinfinity is focused on driving engagement between vendors and their partners, manufacturers and their dealer network, companies and their employees or customers. The company’s leadership in digital engagement has resulted in a truly unique product that can be configured for an infinite number of different use cases, users, company types and sizes.

Its engagement automation engine intelligently and automatically connects business users to the resources they need to accomplish specific tasks without friction, organization barriers, or system silos.

Topics: PRM, Partner Portals, Personalized Experience, Partner Ecosystem, Partner Communities, Engagement

Elizabeth Chaney

Written by Elizabeth Chaney

I have worked with businesses marketing directly to consumers, or those looking to forge tighter relationships with other businesses, whether large, medium or small. Or I have connected the two into unique demand marketing approaches.