Webinfinity News

Webinfinity-Powered Portals Continue to Increase User Engagement

[fa icon="calendar"] Aug 19, 2020 2:02:09 PM / by Elizabeth Chaney

Elizabeth Chaney

Webinfinity’s sole focus is on driving user engagement for its client portals.

At the end of the first half of 2020, Webinfinity has achieved almost a 70% average engagement rate across all its clients. This is significant when compared with the engagement performance of many static, one-size-fits-all business portals that range from 20-40% engagement.

One of the key design principles of the Webinfinity engagement solution is to bring the same simplicity and personalization qualities of our familiar consumer portals into the B2B space.

“From the beginning we thought there would be a better way to create and measure the success of business portals. We saw that engaging users at massive scale is the key to delivering value. That solidified our MAU (monthly active users)-based business model.”

– James Hodgkinson, CEO and Founder, Webinfinity

Engagement-Success

Webinfinity’s MAU average across all its client portals has risen more than 25% as compared to end of the first half of 2019. Diving deeper, key features designed for engagement such as subscriptions and collaborative sharing, are also on the rise. The subscription rate has more than tripled since the end of IH FY2019. The number of shares has increased more than 2.5 times as compared to same time last year.

“Our clients are doing a great job driving engagement in their portals,” continued Hodgkinson. “They are taking full advantage of the ease of curation and personalization to deliver continuous great experiences for their users. I am continually impressed with what they are able to do with Webinfinity technology.”

Elizabeth Chaney

Written by Elizabeth Chaney

I have worked with businesses marketing directly to consumers, or those looking to forge tighter relationships with other businesses, whether large, medium or small. Or I have connected the two into unique demand marketing approaches.