Webinfinity News

Webinfinity Addresses the Engagement Gap in Business Portals with Its Engagement Automation Engine

[fa icon="calendar"] Oct 15, 2019 11:48:54 AM / by Elizabeth Chaney

Elizabeth Chaney

Today, Webinfinity is formally launching its Engagement Automation Engine, redefining how business portals are developed, curated and experienced.

Webinfinity’s engine is purpose-built to drive engagement with less cost and faster time-to-engagement when compared with traditional approaches to business portals.

EA-Engine-Diagram-Top-Level
Webinfinity's Engagement Automation Engine re-defines business portal engagement for partners, customers and employees

“Traditionally, business portals lack the intelligent personalization across ecosystems of content, applications and relationships required for a partner, customer or employee to easily accomplish their desired tasks,” commented James Hodgkinson, Webinfinity CEO. “Webinfinity engagement automation combines significant user and content intelligence connected across a variety of content repositories and best-of-breed applications, delivering a truly personalized and frictionless experience to any type of user, job function, or organizational relationship. The reduction in friction and cost normally associated with enterprise portal implementations is significantly reduced.”

Webinfinity is unique in its cross-ecosystem engagement enablement. Webinfinity was identified as a representative vendor in the 2019 Gartner, Market Guide for Partner Relationship Management Applications (Ilona Hansen, 8 May 2019) as a vendor that delivers partner ecosystem platforms.*

Guaranteed Engagement for B2B Portals

The Webinfinity engine is specifically designed to automate and drive user engagement. Its engagement intelligence, dynamic curation capabilities, and rules-driven personalization all combine to quickly configure on-demand experiences for any type of user, in any role, working in any language, or geographic region with no coding. In-application analytics provide insight into potential engagement gaps that may need to be addressed. The engine’s workflow capabilities enable user-friendly tracking and reporting of transactional actions across a sales motion, new user onboarding progress, or customer, partner and employee support flows, all from a unified portal interface.

“Webinfinity’s engagement analytics leverage the power of Snowflake’s built-for-the-cloud data warehouse to track user engagement in real time,” Snowflake Vice President of Data Sharing, Justin Langseth said. “We are excited that Webinfinity will be providing this type of engagement analytics in our Data Exchange.”

Less Cost and Risk to Deliver Cross-Ecosystem Experiences

Engagement must be viewed as a business-critical process. Experiences, personas and preferences change over time, so having the ability to continuously curate content, external systems, and tools to create a desired user outcome is paramount. The cost and time required to do this are not trivial. The Webinfinity Engagement Automation Engine simplifies constant experience curation for non-technical users. The engine includes connectors to external systems designed to unify the experience across application, content and relationship ecosystems.

Faster Time to Market When Compared to Monolithic Platforms or Custom Development

The Webinfinity Engagement Automation Engine is a SaaS-based application that is unique with a codeless approach designed to speed time to engagement with significant business outcomes. In addition, Webinfinity’s partner portal blueprint delivery program further accelerates time to engagement and vendor satisfaction. Webinfinity plans additional delivery blueprints in the future for other portal use cases.

Infinite Flexibility and Scalability to Grow Across the Ecosystem

Whether it’s a small business looking to grow its partner program, or a large enterprise looking to unify experiences across partner, employee and customer ecosystems, the Webinfinity Engagement Automation Engine is designed to scale. The flexibility of the engine and its configuration and rules-based processes provide the ability to easily create new portals to serve additional user segments.

“Our PartnerEngage portal enables us to be responsive to our partners’ needs at the speed of the business,” commented Gordon Mackintosh, Vice President of Worldwide Channels at Extreme Networks.

“The flexibility and configurability of the Webinfinity platform enables us to quickly add or enhance functionality so we can deliver ever better experiences for our partners.”

About Webinfinity

Webinfinity is focused on driving engagement between vendors and their partners, manufacturers and their dealers, and companies and their employees or customers. Webinfinity’s unique experience unification approach is independent of underlying applications and content which is a key necessity for enterprise digital transformation. The company’s leadership in digital engagement has produced a truly unique product that can be configured for an infinite number of different use cases, users, company types, and sizes.

Webinfinity is partnering with leading cloud infrastructure providers, best-of-breed software manufacturers, industry consultants, and system integrators to provide the flexibility and scalability required for enterprise digital transformation.

* NOTE: Gartner Disclaimer Statement

Topics: PRM, Personalized Experience, Content, Engagement

Elizabeth Chaney

Written by Elizabeth Chaney

I have worked with businesses marketing directly to consumers, or those looking to forge tighter relationships with other businesses, whether large, medium or small. Or I have connected the two into unique demand marketing approaches.