Webinfinity News

Ribbon Communications Launches Its New Partner Portal

[fa icon="calendar"] May 13, 2020 11:13:31 AM / by Elizabeth Chaney

Elizabeth Chaney

Ribbon Communications is a leader in the communications technologies and solutions space for communications service providers and enterprises.

Partners are at the core of Ribbon’s business. The company is focused on enabling partners to create compelling solutions based on Ribbon’s technologies that are offered through solution resale, managed or cloud services.

Ribbon VARs enjoy compelling solutions, innovative marketing programs, training, tools and support along with attractive discounts. Cloud and managed service providers are supported according to their chosen business model. Ribbon was seeking to enhance its existing partner portal to meet the many different and unique needs of its global partner base. The company wanted to arm its partners with all of the tools, materials and content they would need to successfully sell Ribbon’s industry-leading solutions. Ribbon turned to Webinfinity to deliver a content-rich, easy-to-use partner portal.

“Our new Webinfinity-powered portal gives us the flexibility to serve different types of partners in ways that work best for them. One of the reasons we chose Webinfinity was the fact that they weren’t trying to do everything. They listened to our needs and designed a portal that fit those needs. We wanted to deliver a best-in-class experience for every one of our partners – providing them the ability to easily connect in other applications and quickly find the tools they need. Webfinity delivered the solution we were looking for.”

– John Macario, Sr. Vice President, Global Channel Marketing at Ribbon

Ribbon’s new partner portal is evidence of its desire to deliver personalized support to its partners. Right at login, partners have access to the resources they most need to be successful selling Ribbon technologies and solutions. The main hub page includes access to the Ribbon support hub, customer documentation and educational services hubs.

Partners not only enjoy the resources they need from the main hub page, they also enjoy role-specific hubs personalized with the resources and applications they need. For instance, the Sales Hub includes a lead tracking dashboard, key sales resources, and quick links to the order management, inventory and support contracts systems. In the near future, the portal will be integrated with the company’s CRM system so partners will be able to register deals and manage customer opportunities.

The Marketing Hub includes a Campaign Center where partners have access to campaign content. Partner marketers also have access to key marketing resources kept updated dynamically by the system. The Technical Hub includes links to support, education services and customer documentation systems and repositories as well as access to critical technical resources.

Topics: Partner Portals, Personalized Experience, Partner Ecosystem, Partner Communities, Client Success

Elizabeth Chaney

Written by Elizabeth Chaney

I have worked with businesses marketing directly to consumers, or those looking to forge tighter relationships with other businesses, whether large, medium or small. Or I have connected the two into unique demand marketing approaches.