Webinfinity News

Channel Companies Band Together to Create the First Marketplace for the Channel

[fa icon="calendar"] Apr 30, 2020 12:43:59 PM / by Elizabeth Chaney

Elizabeth Chaney

Webinfinity today, along with 9 other partner companies, announced The Channel Marketplace.

Ten channel technology and services companies today announced the formation of The Channel Marketplace, an online and human-driven resource that enables technology vendors access to solutions and expertise that address their indirect go-to-market opportunities and challenges.

It features a concierge service, in which real people will help technology vendors and channel professionals identify and connect with the most relevant and appropriate solutions in the community.

“Our vision is to create a better experience for channel leaders as they look for solutions to address their channel needs. Through The Channel Marketplace concierge process, technology companies are guided to the combination of solutions and services matched to what they need when they need it.”

– James Hodgkinson, Webinfinity CEO and Marketplace founder

The Channel Marketplace provides easy access to the solutions and experts of the member companies. Each of the 10 participating companies contributed their market-leading solutions and resources to the marketplace. They are providing thought-leadership in the marketplace’s blogs and access to their experts.

“Online marketplaces are growing in popularity as they provide a unifying experience for customers looking for solutions. Our marketplace provides technology vendors selling through the channel with a one-stop resource for finding solutions that meet their needs by a collaborative group of market experts.”

– Lawrence M. Walsh, CEO and chief analyst of The 2112 Group

Founding members of the Channel Marketplace include:

Visit the Channel Marketplace for more information about its services and members.

Topics: PRM, Partner Portals, Personalized Experience, Channel, Partner Ecosystem, Channel Infrastructure, Partner Communities, Engagement

Elizabeth Chaney

Written by Elizabeth Chaney

I have worked with businesses marketing directly to consumers, or those looking to forge tighter relationships with other businesses, whether large, medium or small. Or I have connected the two into unique demand marketing approaches.