Webinfinity News

CMOs Challenged With Revisiting the Profit Potential of Channel/Partner Programs

[fa icon="calendar"] Aug 15, 2017 3:41:00 PM / by Chris Becwar

Chris Becwar

Okay, reality check time. What's the "channel IQ" of the typical CMO?

I got a chance to reflect on this with Demand Gen Report magazine's Terry Moffatt.

Read the full article here: www.demandgenreport.com

Topics: Partner Portals, Personalized Experience, Partner Ecosystem, Channel Infrastructure

Chris Becwar

Written by Chris Becwar

Chris is Webinfinity's VP of Marketing. He's a veteran Channel and Marketing leader with expertise in SaaS platforms and indirect routes to market. Chris advises top channel programs on strategy and has conducted numerous studies on partner program trends.