Webinfinity News

Alula Provides a New Personalized Experience to Its Dealers

[fa icon="calendar"] Mar 12, 2020 12:44:39 PM / by Elizabeth Chaney

Elizabeth Chaney

Alula, a manufacturer of home security products, relies on its dealer network to be successful.

The company is grounded on the belief that the best security solutions are put together by its professional security dealers who pull together complete security systems to meet their customers’ needs. Alula’s portfolio of alarm communicators, sensors, and complete home security and automation platform, Connect+, provides security dealers the flexibility and opportunity to deliver Alula solutions that exactly match their customers’ needs and lifestyles.

Alula has now launched its first phase of its Webinfinity-powered portal where dealers can easily get to the resources they need to market, sell and technically support their customers. The portal is configured so that marketing, sales and technical content is grouped for easy access. For the most part, all resources are curated utilizing the dynamic delivery capability in the Webinfinity platform. Alula dealers simply have to subscribe to the types of content they need for automatic notification via email of any updates and/or additions. In addition, authorized users can add specific updates or resources to any of the marketing, sales or technical areas in the portal.

“This portal enables us to deliver highly personalized experiences to our dealers. The almost infinite configurability of the Webinfinity platform gives us the flexibility to add new functionality and more granular segmentation as we evolve our dealer relationships.”

– Thomas Pedro, Sr. Manager Partner Marketing, Alula

Learn more about how Webinfinity solved Alula engagement challenges.

Topics: PRM, Partner Portals, Personalized Experience, Partner Ecosystem, Partner Communities, Client Success

Elizabeth Chaney

Written by Elizabeth Chaney

I have worked with businesses marketing directly to consumers, or those looking to forge tighter relationships with other businesses, whether large, medium or small. Or I have connected the two into unique demand marketing approaches.