In a previous post, we talked about the Channel Program and a few things you can do to improve it. Here we will go through the 5 components of the Channel Program Model that will maximize the effectiveness of alliance partnerships.
Some things in technology are easy to predict (just by looking at what’s already happened).
What does it take for your partner experience to be great? Whether you buy or build your own partner portal, what do you expect from your partner experience?
In order to properly assess your channel program, you must first understand the elements that go into the partner experience.