As an admitted channel and marketing geek, it’s always interesting to me to see the flow of new, innovative ideas used in the direct marketing space flow into the channel world.
It was exciting to meet with so many people this week at XChange Florida.
We live in a digital first world - and the shift has happened very quickly. Let’s consider our personal lives. In a few short years, we now find a huge proportion of our time is spent engaging digitally.
We all track the hard transactional details of our partners performance – amount of revenue, number of certifications, number of trained sales engineers, deals won/lost, campaigns utilized and many more.