Consistently and accurately defining a successful partner experience is not clear.
Your portal success benchmark – 1) Can partners do business with your company more easily; 2) Will partners be able to grow their business with your company more effectively.
Partner sales channels and vendor relationships are more and more important in business today. As more people utilize indirect sales channels, more technology is being created to manage these relationships.
Every PRM solution today is lagging in two mission-critical areas.