This question should give you insight on how to conceive your content strategy and structure.
As an admitted channel and marketing geek, it’s always interesting to me to see the flow of new, innovative ideas used in the direct marketing space flow into the channel world.
One of the key uses for portal analytics of course is reporting on who’s doing what in the portal.
Many channel organizations when asked about their partner success initiatives immediately list their three or four key performance indicators (KPIs).
We typically think of content strategy in the context of web sites or e-commerce transactions.