Engagement is a measure of how involved partners are with a vendor’s brand.
We are experiencing a perfect storm in the partner ecosystem of many technology vendors.
This question should give you insight on how to conceive your content strategy and structure.
As an admitted channel and marketing geek, it’s always interesting to me to see the flow of new, innovative ideas used in the direct marketing space flow into the channel world.
One of the key uses for portal analytics of course is reporting on who’s doing what in the portal.