Google, Youtube, Facebook, Reddit, Amazon, Wikipedia, Yahoo, Twitter, eBay and Netflix. What do they have in common?
Engagement is a measure of how involved partners are with a vendor’s brand.
To drive true return on investment (ROI) you need to put all the focus on partner engagement.
We are experiencing a perfect storm in the partner ecosystem of many technology vendors.
This question should give you insight on how to conceive your content strategy and structure.