First, it might be important for me to describe what I mean by personalization – personalization is the delivery of relevant resources (whether those be content items, applications, systems, or relationships) to the right person, at the right time, for the right task at hand.
Salesforce started out with the bold promise of ‘no software’.
In this engagement management blog series we have examined the business value of engagement and have introduced you to continuous engagement automation. However, enabling and automating engagement requires delivering experiences very differently.
Wouldn’t it be ideal if we could ensure business user engagement happens like this? The weight on search would diminish. User satisfaction would soar. Advocacy and even evangelism would follow.