The value of account-based marketing is well understood.
Successful selling to strategic accounts is difficult in the best of times.
The Covid-19 pandemic has certainly focused channel executives on key enablers for improving their channel performance.
Portals designed to drive partner engagement, employee engagement, and customer engagement, should become a business-critical system in your arsenal.
XaaS is becoming the norm, as digital transforms our consumer and business worlds, there is a complementary expansion in the as-a-service business model.