We live in a digital first world - and the shift has happened very quickly. Let’s consider our personal lives. In a few short years, we now find a huge proportion of our time is spent engaging digitally.
We all track the hard transactional details of our partners performance – amount of revenue, number of certifications, number of trained sales engineers, deals won/lost, campaigns utilized and many more.
Preparation is key. A well-established plan for partner recruitment is crucial to success before you even initiate a partner recruitment conversation.
Information is the key to success in today’s business landscape. However, data tends to be scattered and unorganized for many businesses and industries.
Engaging partners through community building - Traditional PRM has helped to assess the problem of managing complicated partner relationships.