XaaS is becoming the norm, as digital transforms our consumer and business worlds, there is a complementary expansion in the as-a-service business model.
Wouldn’t it be ideal if we could ensure business user engagement happens like this? The weight on search would diminish. User satisfaction would soar. Advocacy and even evangelism would follow.
We all know the value we get from a positive digital experience – one that is frictionless, one that meets our needs at the right time, and probably one that exceeds our expectations.
Business leaders can shift the trajectory of their companies by adjusting how they approach partnerships.