We all track the hard transactional details of our partners performance – amount of revenue, number of certifications, number of trained sales engineers, deals won/lost, campaigns utilized and many more.
Consistently and accurately defining a successful partner experience is not clear.
Preparation is key. A well-established plan for partner recruitment is crucial to success before you even initiate a partner recruitment conversation.
Engaging partners through community building - Traditional PRM has helped to assess the problem of managing complicated partner relationships.