As an admitted channel and marketing geek, it’s always interesting to me to see the flow of new, innovative ideas used in the direct marketing space flow into the channel world.
We typically think of content strategy in the context of web sites or e-commerce transactions.
We live in a digital first world - and the shift has happened very quickly. Let’s consider our personal lives. In a few short years, we now find a huge proportion of our time is spent engaging digitally.
We all track the hard transactional details of our partners performance – amount of revenue, number of certifications, number of trained sales engineers, deals won/lost, campaigns utilized and many more.