First, it might be important for me to describe what I mean by personalization – personalization is the delivery of relevant resources (whether those be content items, applications, systems, or relationships) to the right person, at the right time, for the right task at hand.
Driving engagement is all about enabling the user to easily get to what they need when they need it to accomplish what they are trying to do. Webinfinity data has confirmed that curation is key.
We all experience the growth of content and applications in today’s enterprise. Compounding this information and application explosion is the expansion of the disconnected silos that contain the content and through which the applications are accessible.
In this engagement management blog series we have examined the business value of engagement and have introduced you to continuous engagement automation. However, enabling and automating engagement requires delivering experiences very differently.