Driving engagement is all about enabling the user to easily get to what they need when they need it to accomplish what they are trying to do. Webinfinity data has confirmed that curation is key.
We all experience the growth of content and applications in today’s enterprise. Compounding this information and application explosion is the expansion of the disconnected silos that contain the content and through which the applications are accessible.
Google, Youtube, Facebook, Reddit, Amazon, Wikipedia, Yahoo, Twitter, eBay and Netflix. What do they have in common?
Engagement is a measure of how involved partners are with a vendor’s brand.
This question should give you insight on how to conceive your content strategy and structure.