Partner relationship management (PRM) systems are broken and hurting you — they’re cumbersome, and only superficially address the real issue of maintaining and growing partner relationships.
PRM systems have always been cumbersome and at least slightly inadequate.
The channel partner experience has so much going on. Organizing your content, strategy, and brand around indirect partner sales channels can be quite convoluted.
More companies are opting to sell through indirect channels than ever before. However, there is a large amount of confusion around how to best optimize the partner experience and drive revenue.