Partner sales channels and vendor relationships are more and more important in business today. As more people utilize indirect sales channels, more technology is being created to manage these relationships.
Information is the key to success in today’s business landscape. However, data tends to be scattered and unorganized for many businesses and industries.
Engaging partners through community building - Traditional PRM has helped to assess the problem of managing complicated partner relationships.
Today’s digitally networked world re-defines our expectations for the definition and availability of content/information necessary to achieve a specific outcome.
No two business partners are created equal.