Google, Youtube, Facebook, Reddit, Amazon, Wikipedia, Yahoo, Twitter, eBay and Netflix. What do they have in common?
Engagement is a measure of how involved partners are with a vendor’s brand.
To drive true return on investment (ROI) you need to put all the focus on partner engagement.
There are a lot of things a channel VP can do to accelerate revenues, but choosing exactly what to do based on an honest assessment of your channel’s life stage is a great place to start.