Webinfinity Blog

Be All Things to Everyone – the Potential of Channel Personalization

[fa icon="calendar"] May 3, 2017 9:30:00 AM / by James Hodgkinson

James Hodgkinson

No two business partners are created equal.

A sales rep that just started at a gold reseller (who has never heard of your company or your products) looks very different to strategic consultant at one of your alliance partners in Japan.

Or the guy who just sends you casual referrals – very little resemblance to the sales manager at a system integrator who brings you into every one of her deals.

The truth is, once you end up with even as few as 10-20 business partners there is suddenly an exponential number of combinations and permutations of needs and wants based on factors like partner type, focus, region, relationship, role and requirements.

This creates a challenge - but also an amazing technology opportunity.

Rather than provide a one size fits all portal, imagine being able to organize your program, content, and systems in a way that gives every single person an individualized view that is truly unique to them (based on who they are and what they need to drive your success).

And I’m not talking about token web personalization, think less is more - if all your referral partner needs is two buttons and three documents that’s exactly what you should serve to them. Frankly the rest is just noise.

Webinfinity has developed a systematic, scalable way to do this – to truly be all things to everyone in your channel ecosystem without code, without complexity. Including your internal channel team.

It’s truly unique and we’re very proud of it. More importantly, this peerless capability means that Webinfinity can REALLY move the needle for your channel program. We’d love to share - if you’re interested click here for a quick demo.

Topics: PRM, Partner Portals, Channel

James Hodgkinson

Written by James Hodgkinson

I am a Founder & Chief Executive Officer with Webinfinity, which is redefining the partner experience by weaving together systems and content in a single digital fabric and replacing the traditional PRM.