Google, Youtube, Facebook, Reddit, Amazon, Wikipedia, Yahoo, Twitter, eBay and Netflix. What do they have in common?
Engagement is a measure of how involved partners are with a vendor’s brand.
To drive true return on investment (ROI) you need to put all the focus on partner engagement.
We are experiencing a perfect storm in the partner ecosystem of many technology vendors.
The best partner engagement strategies start with accepting some home truths around the realities of what your partners really think and how they really act.