It was exciting to meet with so many people this week at XChange Florida.
We typically think of content strategy in the context of web sites or e-commerce transactions.
Deal desk is a function within an organization, that organizes and congregates data from non-standard (and sometimes even standard) deals; and it helps make decisions about how to keep moving the sales process forward.
We live in a digital first world - and the shift has happened very quickly. Let’s consider our personal lives. In a few short years, we now find a huge proportion of our time is spent engaging digitally.
We all track the hard transactional details of our partners performance – amount of revenue, number of certifications, number of trained sales engineers, deals won/lost, campaigns utilized and many more.