We are experiencing a perfect storm in the partner ecosystem of many technology vendors.
The best partner engagement strategies start with accepting some home truths around the realities of what your partners really think and how they really act.
This question should give you insight on how to conceive your content strategy and structure.
There are a lot of things a channel VP can do to accelerate revenues, but choosing exactly what to do based on an honest assessment of your channel’s life stage is a great place to start.
As an admitted channel and marketing geek, it’s always interesting to me to see the flow of new, innovative ideas used in the direct marketing space flow into the channel world.