The channel partner experience has so much going on. Organizing your content, strategy, and brand around indirect partner sales channels can be quite convoluted.
More companies are opting to sell through indirect channels than ever before. However, there is a large amount of confusion around how to best optimize the partner experience and drive revenue.
Creating a great digital partner experience is a vital ingredient to channel success – so why do so many organizations take the risk of trying to do it in-house?