Webinfinity Blog

James Hodgkinson

James Hodgkinson
I am a Founder & Chief Executive Officer with Webinfinity, which is redefining the partner experience by weaving together systems and content in a single digital fabric and replacing the traditional PRM.
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Recent Posts

Activating Engagement Data in Real Time to Personalize the User Experience

May 28, 2020 2:11:50 PM / by James Hodgkinson posted in Personalized Experience, Analytics, Engagement

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Enterprise digital transformation is the driving force behind a broad re-design of business processes.

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Why You Should Think Twice Before Building a Partner Portal on Salesforce Communities...

Oct 29, 2019 10:10:25 PM / by James Hodgkinson posted in PRM, Partner Portals, Salesforce

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Salesforce started out with the bold promise of ‘no software’.

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When it Comes to Engagement - Less Really is More

May 9, 2018 1:45:53 PM / by James Hodgkinson posted in PRM, Partner Portals, Channel, Content, Engagement

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Google, Youtube, Facebook, Reddit, Amazon, Wikipedia, Yahoo, Twitter, eBay and Netflix. What do they have in common?

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Why Partner Engagement is so Critical to Your Channel Success

Mar 26, 2018 6:02:21 PM / by James Hodgkinson posted in PRM, Partner Portals, Personalized Experience, Channel, Partner Ecosystem, Content

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Engagement is a measure of how involved partners are with a vendor’s brand.

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PRM: The Return on Investment Challenge

Jan 26, 2018 9:44:59 AM / by James Hodgkinson posted in PRM, Partner Portals, Channel, Salesforce, Partner Ecosystem

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To drive true return on investment (ROI) you need to put all the focus on partner engagement.

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