Webinfinity Blog

Elizabeth Chaney

Elizabeth Chaney
I have worked with businesses marketing directly to consumers, or those looking to forge tighter relationships with other businesses, whether large, medium or small. Or I have connected the two into unique demand marketing approaches.
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Recent Posts

Why is personalization falling short in business portals?

Nov 27, 2019 11:55:34 AM / by Elizabeth Chaney posted in PRM, Partner Portals, Personalized Experience, Engagement

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First, it might be important for me to describe what I mean by personalization – personalization is the delivery of relevant resources (whether those be content items, applications, systems, or relationships) to the right person, at the right time, for the right task at hand.

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Curation for Engagement

Aug 16, 2019 1:26:04 PM / by Elizabeth Chaney posted in Enterprise, Personalized Experience, Content, Engagement

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Driving engagement is all about enabling the user to easily get to what they need when they need it to accomplish what they are trying to do. Webinfinity data has confirmed that curation is key.

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Too Much Content … Too Many Applications … Too Many Silos

Aug 12, 2019 12:02:20 PM / by Elizabeth Chaney posted in Enterprise, Personalized Experience, Content, Engagement

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We all experience the growth of content and applications in today’s enterprise. Compounding this information and application explosion is the expansion of the disconnected silos that contain the content and through which the applications are accessible.

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Next Practices Driving Continuous User Engagement

Jun 24, 2019 8:35:31 AM / by Elizabeth Chaney posted in Partner Portals, Personalized Experience, Engagement

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In this engagement management blog series we have examined the business value of engagement and have introduced you to continuous engagement automation. However, enabling and automating engagement requires delivering experiences very differently.

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Driving Engagement All the Time … Every Time

May 7, 2019 6:32:50 AM / by Elizabeth Chaney posted in Partner Portals, Personalized Experience, Partner Ecosystem, Analytics, Engagement

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Wouldn’t it be ideal if we could ensure business user engagement happens like this? The weight on search would diminish. User satisfaction would soar. Advocacy and even evangelism would follow.

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