The law of supply and demand is fundamental to setting or creating value.
For consumers, Amazon has demonstrated the value of its unified and standard interface across a multitude of disparate online retailers.
Successful selling to strategic accounts is difficult in the best of times.
The Covid-19 pandemic has certainly focused channel executives on key enablers for improving their channel performance.
Portals designed to drive partner engagement, employee engagement, and customer engagement, should become a business-critical system in your arsenal.