If you missed the events, consider this your ‘cheat sheet’ for what people were talking about most.
As an admitted channel and marketing geek, it’s always interesting to me to see the flow of new, innovative ideas used in the direct marketing space flow into the channel world.
Consistently and accurately defining a successful partner experience is not clear.
Preparation is key. A well-established plan for partner recruitment is crucial to success before you even initiate a partner recruitment conversation.