If you missed the events, consider this your ‘cheat sheet’ for what people were talking about most.
Google, Youtube, Facebook, Reddit, Amazon, Wikipedia, Yahoo, Twitter, eBay and Netflix. What do they have in common?
Engagement is a measure of how involved partners are with a vendor’s brand.
To drive true return on investment (ROI) you need to put all the focus on partner engagement.
We are experiencing a perfect storm in the partner ecosystem of many technology vendors.