Drive simplicity and scale of adoption to harness the power of your business ecosystem.
It is easy to throw all kinds of partner portals, MDF programs, incentives, features and functionality at a business ecosystem. But none of this will drive sustained revenue for your business until you design and implement something that can organically engage your ecosystem members by encouraging them to actively contribute to the ecosystem’s collective value rather than simply consume content from it.
When we conducted our own ecosystem engagement framework exercise we saw nearly a 5X increase in engagement.Enabling and fostering engagement within a business ecosystem is hard work. It forces you to think about all the relationships that intersect and interact to drive your business forward. But with a bit of forethought, every company can develop a framework that will help get the most out of every relationship that touches their business. It is a numbers game, and if you can trigger even a tiny bit of participation from many members, you will find the initial effort will pay off with dividends.
There are three core steps to establish and nurture your business ecosystem:
- Map your ecosystem
- Create a results-driven framework to support the ongoing needs of your business ecosystem
- Measure success to generate results over time
If you would like to learn more, please download the full whitepaper or take a look at the video below – where our Founder and CEO, James Hodgkinson discusses this topic as part of The Channel Marketplace Masterclass series.